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Patagundi, Basanna S.
- Marketing Management-Global Perspective, Indian Context
Abstract Views :167 |
PDF Views:75
Authors
Affiliations
1 M.P. Birla Institute of Management, IN
2 Bharatiya Bhavan, Bangalore 560 001, IN
1 M.P. Birla Institute of Management, IN
2 Bharatiya Bhavan, Bangalore 560 001, IN
Source
DHARANA - Bhavan's International Journal of Business, Vol 7, No 2 (2013), Pagination: 87-91Abstract
The book under review has undergone a major reformation by its fifth edition published in 2013. Theodore Levitt in his 1990 foreword to the first edition has described this book as of “Immense Detail” written in “The Indian Context” and has opined that it has rightly recognized the need for aligning marketing teaching with the “Stage of development of Markets and Countries”. Even after fifth edition, the book is updated and fits into the classical remarks of Levitt. The book has nine parts divided into 31 chapters covering about 800 pages. The new avatar of the book has made it more attractive followed by richness in content and expansion of the perspectives on marketing in the changing context.Full Text
- International Trade & Business Model with Special Reference to Operating System Software Products
Abstract Views :172 |
PDF Views:80
Authors
Affiliations
1 M.P.Birla Institute of Management, IN
2 Bharitiya Vidya Bhavan, Bengaluru-560 001, IN
1 M.P.Birla Institute of Management, IN
2 Bharitiya Vidya Bhavan, Bengaluru-560 001, IN
Source
DHARANA - Bhavan's International Journal of Business, Vol 8, No 2 (2014), Pagination: 73-79Abstract
Business model essentially deals with value creation and distribution of product or service. Value creation and distribution of operating system products seems to be a complex set of activities. This could be due to the process of software development process which takes place across borders. This paper makes an attempt to analyses the issues connected with value creation and distribution of operating system software from international trade perspectives. The policies and role of World Trade Organization (WTO) has been discussed in the paper. The research concludes that Information Technology Agreement(ITA) plays a significant role in value creation process for operating system products. Value creation process is expressed through software features. Standardisation of operating system product features are linked with international trade policies due to the global product usage. This also is directly connected with the acceptance of product. Therefore, it is necessary for international trade organisations to have more clarity of the policies related to exchange of system software products.Keywords
International Trade, Operating System, Software Patenting, Software Licensing & ITA.Full Text
References
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- Strategies for Sustenance of Market Share:A Study of Operating System Products
Abstract Views :153 |
PDF Views:82
Authors
Affiliations
1 CMR University, Bengaluru, IN
1 CMR University, Bengaluru, IN
Source
DHARANA - Bhavan's International Journal of Business, Vol 9, No 2 (2015), Pagination: 26-57Abstract
Operating system is one of the most important components in computers. Every computer system requires a microelectronic chip called central processing unit (CPU) plus operating system (OS) software. The OS directs instructions requested by the application software, while the CPU performs numerical computations. More importantly, CPU and OS are almost always combined in fixed proportions: one of each is needed per system (Baseman et.al. 1995)1. Operating system is technically indispensable component in most of the IT hardware.Full Text
- Assessment of Reliability and Validity of Perceived Credibility of Corporate Blogs
Abstract Views :246 |
PDF Views:85
Authors
Affiliations
1 Marshall University-WV, US
2 Southeastern Louisiana University, US
3 Bhavan-Marshall MBA Program, IN
1 Marshall University-WV, US
2 Southeastern Louisiana University, US
3 Bhavan-Marshall MBA Program, IN
Source
DHARANA - Bhavan's International Journal of Business, Vol 4, No 1 (2010), Pagination: 38-43Abstract
Recent years have experienced an exponential growth in the use of weblogs as a marketing tool. With this surge in blogs used as marketing tools, the question remains: how credible are blogs as a source of consumer information? How do consumers perceive the credibility of blogs from different sources when making purchase decisions and product evaluations? The primary objective of the present study is to assess validity and reliability of a set of Semantic Differential scales purported to measure perceived credibility of blogs posted by corporations. Confirmatory factor analysis via LISREL8.5 package was used to obtain appropriate statistics for convergent validity, Discriminant validity, and composite reliability. In general, the scales used to measure the two hypothesized factors (source credibility and content credibility) for each type of blog achieved a satisfactory level of construct validity.Keywords
Semantic Differential Scales, Discriminant Validity, Composite Reliability.Full Text
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